Seattle, WA — Technology Strategy Advisory

Strategy advice earned by building the companies first.

K630 is Max Effgen's practice for technology companies that want a strategist who has operated, founded, and invested — not just consulted.

Meet Max Effgen on LinkedIn

About Max

Twenty-five years on both sides of the table.

Max started in management consulting at KPMG and Coopers & Lybrand, then moved into enterprise software as a business leader at Motive and Hubspan. In 2008 he founded 12Sided.com, and in 2012 he co-founded SuperCritical Technologies, where the team built what was reported to be the world's smallest power plant.

Today Max advises technology companies through K630, invests as a member of Alliance of Angels, and is a Partner at KILOGEAR. He's based in Seattle, holds a degree from Stanford, and writes occasionally about cloud, baseball, and the odd stair-climb up a skyscraper.

25+ Years operating, founding, and investing in technology companies
4 Companies founded or co-founded, spanning enterprise software, hardware and clean tech
3 Sides of the business he's worked — consultant, operator, and investor

What K630 Does

Strategy work for founders who need an operator's read on the problem.

Engagements are scoped around a specific decision, not a standing retainer.

Product & platform strategy

Working through where the product needs to go next, and what to deliberately leave out.

Go-to-market planning

Pricing, positioning, and channel decisions grounded in what's actually worked at companies Max has run.

Fundraising & board readiness

Preparing the story, the numbers, and the room for a raise — from an angel investor's side of the table.

Early-stage advising

Hands-on counsel for founders navigating the decisions that only come around once.

Get In Touch

Have a decision you'd like a second read on?

Reach out and Max will tell you directly if K630 is the right fit.

Connect on LinkedIn Email Max